NewDesign is a Danish company founded and owned by an experienced management team with extensive knowledge and insight from the construction and building industry – both BtB and BtC.

NewDesign offers sustainable and innovative design solutions for flooring and walls.

The products are offered to major chains within the building materials industry as well as specialist stores.

The product range includes a complete range of micro cement under the trademark ND MicroCement. The products are developed to create beautiful surfaces with a nice individual and unique design expression and suitable for both private and professional use.

The company has a large network in the Nordic region and also deals with market analysis, consulting, and sourcing. Bringing manufacturers together with sales channels in the Nordic countries.


NewDesign A/S is led by CEO Paw Juel Olsen and CTO Lars-Bo Brenøe.